---
title: "Displaying items by tag: Customer Insight"
url: https://theopinioncompany.com/index.php/thoughts/itemlist/tag/Customer Insight/
description: "The Opinion Company - We Discover Consumer Insights and Help Clients Bridge the Gaps Between Customer Expectations and Customer Experience"
---

# Displaying items by tag: Customer Insight

## [Is customer experience really driving your business?](https://theopinioncompany.com/index.php/thoughts/item/20-is-customer-experience-really-driving-your-business)

Published in [Barriers and delights](https://theopinioncompany.com/index.php/thoughts/itemlist/category/5-barriers-and-delights)

Tuesday, 15 August 2017 16:51

Are the results of your customer experience measurement fully embedded in your business and used to inform strategy and drive customer-centric business activities?

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/20-is-customer-experience-really-driving-your-business)

## [Are you really measuring the right things?](https://theopinioncompany.com/index.php/thoughts/item/19-are-you-really-measuring-the-right-things)

Published in [Barriers and delights](https://theopinioncompany.com/index.php/thoughts/itemlist/category/5-barriers-and-delights)

Tuesday, 18 July 2017 12:49

Many businesses fall into the trap of measuring absolutely everything. After all, if you have lots of numbers you are bound to find something of significance. Really?

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/19-are-you-really-measuring-the-right-things)

## [Are your research efforts hurting the customer experience?](https://theopinioncompany.com/index.php/thoughts/item/17-are-your-research-efforts-hurting-the-customer-experience)

Published in [Barriers and delights](https://theopinioncompany.com/index.php/thoughts/itemlist/category/5-barriers-and-delights)

Wednesday, 10 May 2017 14:03

Creating a positive customer experience is now the focus for many businesses. But how many realise that the act of measuring customer experience is also part of that experience?

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/17-are-your-research-efforts-hurting-the-customer-experience)